Hi! Hello! Welcome! Nice to meet you!

Hi! I'm Kim, the owner of January Jax Boutique. I've been a boutique owner since 2019. My best friend and then business partner, created a boutique from literally nothing. We had no money and no idea what we were doing!

We dove in head first and created an LLC and got the necessary legal things in place. We each added $200 to a bank account and bought our first round of inventory. We heavily relied on friends and family initially for sales and were so appreciative of that initial support.

**Our first facebook cover photo and logo!**

Eventually we figured out our website, social media, in person events, and selling in a boutique marketplace in a town a few miles away. It was fun and crazy and terrifying!

**Expanded in to a local boutique marketplace!**

But LIFE happened, COVID happened, kids happened, and we closed down for the sake of our friendship and our sanity! But I missed it! I missed searching through pages of vendor sites to find the cutest outfits I could. I missed the connection with my customers. I missed having the side hustle. So fast forward to 2023 and I leapt in again!

This time, I had a plan, I had experience, and I had a much better idea of what the heck I was doing! It's not without its challenges and bumps along the way but this time January Jax Boutique just feels right. I'm committed to staying true to the things that I love, to add in fun accessories and items that you might not find in a typical boutique, and to continue to offer affordable clothing for women just like me!

Thanks for being here with me along the way. In addition to curating fun clothing collections and navigating the current fashion trends for busy women, I'm hoping to take you behind the scenes. To unveil what it's really like to own a small online boutique!

XOXO - Kim

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